BLACK & DECKER (SUZHOU) CORP.,LTD.Industry:Machine Manufacturing/Heavy Industry | Company Type: | Company Size:Company Profile:2005-8 - Now Branding executiveLocation:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :Job Category:Product Specialist/Brand SpecialistCareer Level:Senior Position (Non-managerial)Responsibilities and Achievements:2006 – 2010 Branding executive ， Report to China Marketing Managerchi hair straightener
* Develop and implement the branding plans to promote company’s branding and image in China* Control A/P Budget
* Develop the merchandising guideline and other marketing policies and control the implementation.* Plan, Coordinate and execute marketing calendars and events management
* Co-ordinate with advertising / media agencies, associations and promotion partners.* Closely cooperate with Product managers for the follow-up of promotion plans.* More detailed responsibilities will cover the following:- Catalogue creation and production
- Hardware show attendance （Led and push all related parties for the successful attendance of hardware show.）- Premium sourcing （Update the premium list and the supplier, and get the premium as per the market requirement at competitive price）- Merchandiser sourcing（Design and arrange the production of the merchandiser as per market requirement）- Market survey
- Communication to the media
- Internet-related activities: domain name, website etc.- Customer database maintain and market feedback follow-up
- Daily design control (such signboard, display, advertising etc.)2005 – 2006 Marketing Coordinator Report to Asia Pacific Marketing VP
* Develop Asia catalogue & merchandising for regional markets as guidance.
* Develop quarterly Asia commercial plan which contains complete market information and support from Asia
* Obtain and deliver the most updated branding information to markets
* Work with graphic team and agency to create Package, manual, sticker & other POP for new product launch and promotion
SHANGHAI LOTUS SUPERCENTER CORP.,LTD. SHANGHAI
Industry:Wholesale/Retail | Company Type: | Company Size:Company Profile:2004-6 - 2005-7 Management traineLocation:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :Job Category:Traineechi pink dazzle
Career Level:Senior Position (Non-managerial)Responsibilities and Achievements:2005 Management Trainee / Consignment department* Led market research based on the target customers for B+H cosmetic chainstore (Lotus own cosmetic store). Within the process, i designed the questionnaire, arranged the survey and made the final report.
2004 - 2005 Management Trainee / Assistant to store manager
* Assisted the store manager to ensure the daily smooth operation of the whole store(keep safety stock, avoid the shortage of popular items,ensure that always the most popular items are put into the best places etc.)
* Led other 3 MTs in the store for a market survey in the houseware department.( The decreased sales of houseware department has caused this survey of our main competitor Carrefour;)
- Collected all item for pricing information in Carrefour (more than 1000items)- Analyzed datas and gave suggestions
- Through the adjustment of commodity structure and better display, the sales increased finally.CHERVON INT'L TRADING CORP.,LTD.Industry:Machine Manufacturing/Heavy Industry | Company Type: | Company Size:Company Profile:
1997-7 - 2001-7 Assistant to sales manager
Location:Nanjing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :Job Category:Others
Career Level:Entry Level(less than 2 years experience)Responsibilities and Achievements:* Developed market in Southeast-Asia, Middle East & part of Europe
* Beat the sales target in German/French market, realizing the quick growth of the export(year 1999: US$10million; year 2000:US$16million)cheap straighteners
* Led a 5-6 people team to handle OEM projects(such as Toshiba), and joined Carrefour” project as core member. Total contract amounts over US$15mill.
Major responsibilities cover the following aspects:- Kept timely and effective communication with customers
- Coordinated the team members that belonged to the different depts. (such as R & D, design, QA &; QC etc.) to work together
- Kept good communication and relationships with the suppliers
- Handled all kinds of emergencies
